Let's assume you want to buy a camera, and you want to buy the best one in your budget. A quick Google search leads to a few million pages that offer you no help. We one the other hand actually spend the time reading up on the reviews, actually buying some of the products, and then give you the *one* best choice. If we won't buy it for our grandmother, we will not recommend it to you either.
We are a bunch of geeks that have been involved in supporting large to small IT departments. One of the responsibilities at work was to find the best products within a budget. We are good enough now where we can detect fake reviews, identify potential issues with a product and recommend with a high degree of certainty that the user will like the product.
Competitive pricing is an important goal, but it is not our only goal. We make sure that the places we recommend to buy is reputable and will not pose any issues in the rare chance that you need to return it.
Our target user for this site is someone who does not want to spend hours researching reviews, but at the same time wants the best product.
